The Climate Media Barometer: Tracking Climate Misinformation in Flemish Media

Semester: Graduation Project
Partner:QuotaClimatEnvironmental
Themes:ClimateMediaAccountability
The Climate Media Barometer: Tracking Climate Misinformation in Flemish Media
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This capstone project is motivated by a striking gap in the Flemish media landscape: the absence of any regulatory framework around climate misinformation, and a lack of systematic insight into how climate change is covered and framed across broadcasters. Grounded in inoculation theory, transparency-accountability theory, and framing theory, the team developed a rigorous analytical approach to map the prevalence and nature of climate reporting across both public and commercial channels. Their data analysis surfaces a clear pattern: commercial media tend to skew toward economic framing of climate change, while public broadcasters offer more balanced coverage that incorporates scientific and policy perspectives.

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Together with QuotaClimat, the team built the Flemish Climate Media Barometer, a reusable dashboard designed for ongoing monitoring of climate news coverage. At its core is a framing classifier that can be applied continuously to new media output, making the tool a lasting resource for researchers, journalists, and policy advocates alike. By turning complex media analysis into an accessible, visual interface, the Barometer gives civil society and regulators a transparent, evidence-based foundation for holding media accountable for how they shape public understanding of the climate crisis.